WHATSAPP SALES SYSTEMS FOR BUSINESSES IN KENYA
Your marketing gets attention. We help turn that interest into sales.
DigiGuru is a Nairobi digital growth partner. We connect how people discover your business through SEO, ads and social with what happens when they ask a question on WhatsApp, want to book or are ready to buy. One clearer path from first click to the next business action.
Built around your business, not a one size fits all template.
THE CUSTOMER JOURNEY
CONNECTED FLOW
M Social ads
⌕ Search
▤ Content
01 / DISCOVERThe customer finds youWebsite, landing page or social profile
02 / CONVERSEThey ask a questionWhatsApp, product, price or appointment enquiry
03 / UNDERSTANDA business specific ConciergeRelevant answers, customer context and a clear next step
04 / ACTMove the conversation forward
BookOrderQuoteFollow up
THE IDEA IS SIMPLE
01Attract
→
02Converse
→
03Convert
→
04Continue
THE GAP BETWEEN INTEREST AND ACTION
A customer is interested.
Then what happens?
The ad may work. The website may look good. But if the next step is slow, unclear or disconnected, an interested customer can still walk away.
A CUSTOMER JOURNEY WITH FRICTION COMMON DROP OFF POINTS
The problem is not always a lack of leads. Sometimes it is what happens after a lead arrives.
Customers should not have to do all the work.
Slow or missed responses
Repeated questions and missing context
No obvious booking, order or quote step
Follow up that relies on memory
ONE CONNECTED JOURNEY
Every step has a job.
Every step leads somewhere.
DigiGuru connects the pieces around your customer, so the journey does not stop at the click or end with an unanswered message.
01
GET DISCOVERED
Attract
Help the right people find you and understand what you offer.
Sponsored adsContentSEO & AEOWebsites & landing pages
02
MAKE IT USEFUL
Converse
Give customers a better way to ask, explore options and get relevant answers.
WhatsApp ConciergeBusiness knowledgeProduct & service guidanceHuman handoff
03
MAKE THE NEXT STEP EASY
Convert
Move the conversation towards the action the business actually needs.
BookingsOrders & quote requestsLead qualificationCustomer records
04
KEEP THE CONTEXT
Continue
Help the team follow through and learn from what happens next.
Follow up & remindersCalendar & CRM connectionsHandoffsReporting & improvement
Not a collection of disconnected services. One customer journey, designed around how your business works.
WHAT DIGIGURU BUILDS
The right pieces.
Connected in the right order.
We start with the customer journey, then build the mix of marketing, web, conversation and connected actions your business needs.
Help people find you
Get in front of the right customers with a connected acquisition plan, not just another campaign.
- Meta and WhatsApp focused advertising
- Content and creative production
- Campaign copywriting and A/B testing
- SEO and answer engine optimisation
Help customers decide
Give interested people clear answers and guide them towards the most useful next step.
- Business specific WhatsApp Concierge
- Product and service guidance
- Enquiry qualification and details capture
- Human handoff with context
Help the business follow through
Connect customer intent to the booking, order, quote, record or team action that comes next.
- Website and booking flows
- Calendar and CRM connections
- Follow up and internal notifications
- Measurement and ongoing improvement
A BUSINESS SPECIFIC CONCIERGE
Useful answers.
A clear next step.
The Concierge is shaped around the business it represents: what it sells, how it works, the questions customers ask and the actions they can take.
Products & servicesPrices & offersFAQs & policiesAvailabilityBrand voice
The conversation below is an illustrative demo, not a live booking system.
Your business Concierge Demonstration
Business context readyServices · policies · next steps
✓TRY ANOTHER CUSTOMER QUESTION
Answers depend on the information and connections configured for each business.
WORK BUILT AROUND REAL BUSINESSES
The journey looks different
for every business.
The best way to understand the work is to see how the customer journey changes for a real business, from the first page to the next action.
HEALTHCARE / PATIENT EXPERIENCE
Lavington Green
Dental Suite
We built the full website and a functioning appointment booking flow, giving patients a clear route from exploring the clinic to sharing their appointment needs and moving into the clinic's booking process.
01
A website built around patientsClear, responsive pages for dental services, the practice, its team and facilities, with the information patients need before they get in touch.
02
Trust and discoveryA structured patient experience with clinic details, contact routes and review content that helps visitors understand the practice.
03
An appointment ConciergeA guided booking journey that helps patients express what they need and provide the information required for the next step.
04
A functioning appointment workflowThe journey carries appointment details into the clinic's booking process, with a defined next step rather than leaving the patient in a general enquiry thread.
Visit the live website Designed for desktop and mobile
lavingtongreendental.co.ke
LGDCARE · COMFORT · CONFIDENCE
LAVINGTON GREEN DENTAL SUITE
Your smile
matters here.
matters here.
Thoughtful dental care, with your comfort at the centre.
GENERAL DENTISTRYCOSMETIC CAREPATIENT FIRST
APPOINTMENT CONCIERGEA clearer patient booking flow
1
Explore the clinicServices, team and essential information
✓2
Share appointment needsService, preferred time and contact details
✓3
Move into the booking processRequest routed for clinic follow through
↗ Website → appointment request → clinic workflow
↳
The work is more than a website. It is the journey around it: the information a patient sees, the questions they can ask and how they move towards an appointment. No performance numbers are shown here because measured results have not been added to this case study.
FROM BUSINESS PROBLEM TO WORKING SYSTEM
Understand first.
Build with a purpose.
The journey comes before the technology. We learn how your customers buy, find the points of friction and build around what needs to happen next.
Understand
Your customers, offer, current channels and how the business sells.
Map the flow
What should happen from first interest to booking, order or sale?
Build and test
Configure the journey, connect the tools and test real scenarios.
Improve
Learn from enquiries and outcomes, then refine the parts that need it.
QUESTIONS BEFORE YOU GET IN TOUCH
Straight answers.
No jargon.
What businesses in Nairobi and across Kenya usually ask about WhatsApp sales systems, SEO, AEO and getting started.
What is a conversational sales system?
A conversational sales system connects how customers find your business with what happens when they ask a question, need advice or want to book. DigiGuru combines search and social marketing, a website, a WhatsApp Concierge and follow up tools, so interest moves towards a booking, order or sale.
What does DigiGuru do for businesses in Nairobi and across Kenya?
DigiGuru is a digital growth partner based in Nairobi. We build the customer journey from discovery to action: SEO and answer engine optimisation, Meta and WhatsApp focused advertising, websites and landing pages, a business specific WhatsApp Concierge, booking flows and follow up. We work with businesses across Kenya.
Can WhatsApp automate bookings and enquiries for my business in Kenya?
Yes, for the common steps. A WhatsApp Concierge can answer questions using your business information, collect the service and preferred time, qualify the enquiry and pass the details to your team or calendar. A person can take over whenever confirmation or judgement is needed.
What is the difference between SEO and AEO?
SEO helps people find your business through search engines such as Google. AEO, or answer engine optimisation, helps your business information appear clearly in answer led and AI powered search, including AI overviews and chat assistants. Both belong at the discovery stage, and both depend on clear and accurate business information.
Do you offer local SEO in Nairobi?
Yes. Local SEO covers how your business appears for searches near you, including your Google Business Profile, accurate contact details, service and location pages, and reviews from real customers. We tailor it to the areas you serve, whether that is one Nairobi neighbourhood or several towns.
Why is my business not showing on Google, and can you help?
Common causes are an unclaimed or incomplete Google Business Profile, a website that is slow or hard for search engines to read, thin service pages and unclear signals about where you operate. We start by looking at where customers drop out of the journey, then fix the discovery gaps first.
How much does it cost?
It depends on what your business needs, so we do not publish a one size fits all price. After a short conversation about your customers and where they get stuck, we recommend a practical starting point and give you a clear quote.
How do I get started?
Use the form on this page to tell us about your business and where customers tend to get stuck. You can also message us on WhatsApp or email digiguru83@gmail.com. We reply with practical next steps rather than a generic pitch.
START WITH THE CUSTOMER JOURNEY
What happens after
someone contacts you?
Tell us a little about your business and where customers tend to get stuck. We will use that as the starting point for a practical conversation about your sales journey.
No generic pitch.
Start with your business, your customer and the next action you need to make easier.