THE DIGIGURU FIELD NOTES

Growth happens in the details. Let’s talk about them.

Practical thinking on the moments between being discovered and becoming the business a customer chooses. Clear guidance on conversations, search visibility and the systems that help interest move forward.

Customer journeys · Search · Sales systems

First edition · 21 October 2026

Start with what you need to solve

Search visibility9 minute read

SEO and AEO in Kenya: How Businesses Get Found in Search

What matters across traditional search and answer experiences, and how to build useful pages before chasing the next optimisation trend.

21 October 2026Robin Migwi
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Websites and conversion7 minute read

A Website Should Do More Than Look Good: From Visits to Bookings

Plan the page, the action, the handoff and the follow through as one joined up customer experience.

21 October 2026Robin Migwi
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Written for the work behind the growth

These field notes focus on real business decisions: how to respond to enquiries, help the right customers find you, and connect a website to the process that happens after someone takes action. No invented case study metrics or guaranteed rankings. Just clear systems, useful explanation and practical next steps.

PUT THE JOURNEY TO WORK

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Bring us the real business problem. We will help map the journey from first attention to the next useful action.

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